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Wipro aims to double share in CFL market

IT major Wipro is boosting research and development activities for its consumer care and lighting division, specially in the Compact Fluorescent Lamps (CFL) segment, with the aim of doubling its share in the estimated Rs 1,000 crore Indian CFL market.

The company, which is aiming to double its market share from the current 10 per cent share in the next two years, is working to introduce a new range of improved CFL products under its ‘Smartlite’ brand.

“We are undertaking a series of R&D activities for upgrading our Smartlite brand of CFLs to give them a state- -of-the-art touch with increased power, longevity and energy efficiency,” Wipro Consumer Care and Lighting Group Senior Vice President (Sales and Marketing) Anil Chugh told PTI.

The Consumer Care and Lighting division is working in collaboration with parent Wipro Technologies’ R&D cell to improve the products, he said, adding this would help the company boost its market share.

“The CFL market in India is to the tune of Rs 1,000 crore and growing annually at around 30 per cent. We aim to double our share in the market from the existing 10 per cent to at least 20 per cent in the next two years,” he said.

Commenting on the various aspects of R&D, Chugh said the company has been able to bring about changes, such as making printed circuit board (PCB) withstand high voltage fluctuations to increase life of the CFL.

“We are also working to increase the lumens of CFLs further with the same wattage consumption using the six sigma approach,” he added.

Asked about the investments on the R&D activities, he declined to comment and also on the company’s revenue from the CFL segment.

The company is also undertaking special promotional offers and advertising and marketing campaigns to widen its base in the CFL market.

“We have launched a special promotional campaign on our Smartlite brand with gift offers. This special offer is intended to create trials for Wipro Smartlite and to encourage the consumer to move from GLS lamps to energy efficient CFL’s,” Chugh said.

It is launching a new TV advertising campaign featuring its brand ambassador, Bollywood character artist Paresh Rawal for its CFLs.

The company manufactures CFLs at its two production facilities at Mysore (Karnataka) and Waluj (Maharashtra).