The New MacBook’s Green Credentials
By Joe Hutsko
it’s certainly a step above other notebooks on the green front, but there are still some shortcomings. (Photo: Apple)
In his 2008 Environmental Update, Steve Jobs, the C.E.O. of Apple, highlighted the company’s new product environmental performance reports — part Apple’s efforts to design more efficient and eco-friendly products.
“We are constantly working to reduce the emissions associated with Apple’s products,” Mr. Jobs wrote. “This means making them more efficient in size and energy consumption.”
That was the thinking behind the new MacBook, released last month and described on the company’s Web site as “the greenest MacBook ever” — and there are quite a few design upgrades, green and otherwise.
Worth noting at the outset: just as the Prius comes at a premium over non-hybrid vehicles, the new 13-inch MacBook costs more than comparable notebooks running Microsoft Windows. The MacBook model I tested was the pricier $1,600 model, with bigger hard disk and faster processor than the less pricy version, which retails for $1,300.
Gateway’s $1,000 MC7803u notebook, by comparison, boasts a 16-inch widescreen display that’s similar to the MacBook’s in fit and finish, twice the video memory (512MB v. 256MB) for better game-time performance, a 320 GB hard disk, and more ports and expansion slots than any one person could ever use.
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