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Tuesday, November 18, 2008

French consumers lead the way in turning green | Transport

French consumers lead the way in turning green | Transport

Transport

French consumers lead the way in turning green

Credit: freefoto.com

French consumers have the greatest interest in improving the energy efficiency of their homes and cars, according to a survey of six countries by Strategy Analytics.

The report, Benchmarking Consumer Energy Profiles – Strategic Implications, analysed consumer interest in adopting ‘green’ behaviour and energy-saving measures such as insulation, compact fluorescent light bulbs (CFLs) and microgeneration technologies.

“There is still a large gap between the willingness to adopt relatively low cost improvements and the levels of adoption,” says Harvey Cohen, president of Strategy Analytics. “Above €1000, only 15% of consumers will typically adopt new technologies for energy improvement in the home.”

According to another survey by a US estate agent, a third of American homeowners are prepared to spend over $5000 to improve the energy efficiency of their homes to appeal to potential buyers.

Better Homes and Gardens Real Estate report that well over half of respondents are taking energy efficiency measures already such as replacing traditional light bulbs with CFLs (69%), turning down the thermostat (51%), conserving water (57%) and buying energy efficient appliances (30%).

For further information:
tinyurl.com/5ca2nv
www.strategyanalytics.com
www.bhgrealestate.com

17 November 2008
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