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Friday, April 23, 2010

Go green, get rich - Google Docs

Go green, get rich -

Go green, get rich

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December 3rd, 2009
By Our Correspondent


The new generation of eco-conservationists are white collared employees who not only get a handsome pay checque at the end of the month, much like their MNC counterparts, but also enjoy the perks of going to bed each night with the smug feeling of having done something noble!

Aditya Reddy, 26, an electronics engineer and MBA grad from University of East London was so influenced by the pro-active attitude towards eco-conservation at his campus that he went on to choose a ‘green career’ over a corporate one. On returning to India, he started a company that manufactures LED lighting. “My unit was absorbed into Geetech, where I now work as a business analyst,” says Aditya, who feels that the green business is booming today. “With the energy crisis looming large, even the government is turning towards such companies for solutions. As part of that, we have developed 1 watt street lamps for villages. Since the concept of green technology is still new, most employees are young and can reach a senior position within a couple of years,” he adds.

Going green has never been more lucrative. There are opportunities open in just about every sector — from environmental conservation and manufacturing low energy consuming devices to recycling waste water. As Aditya points out, even entry level employees in green organisations can earn up to Rs 30,000 a month. “Since the company I work for is also into research, we get incentives for being creative. Also, our annual hike is up to three times higher than regular organisations,” he adds.

Mayur Krishna, a 25-year-old, was an engineering student when he attended a seminar on green technology that inspired him enough to jump on to the green bandwagon. After working in two companies that dealt with waste management and LED lighting, he is now employed at Sparc, where he keeps a tab on governmental policies and market scenarios in this field. “So far, we’ve been recycling waste water for the organisations in and around Hitec City,” says P. Krishna Mayur. “Recycling waste water today is three times higher than a decade ago. While the government is waking up to the idea of using it for agriculture, private organisations already utilise this,” he says.

Jobs in the green sector entail a fair amount of field work, which would appeal to people who aren’t too fond of desk jobs. “We often have to go out and give talks to people, especially in villages on water harvesting and conservation,” adds Mayur. “Freshers usually get paid around Rs 15,000 a month and one can earn up to Rs 40,000 a month in two years’ time.”

The green trend has also reached the real estate sector, with people opting for eco-friendly homes, right from energy efficient and self sustained appliances to rain water harvesting and using eco-friendly materials for construction. Cashing in on this trend are construction firms that employ those with a green bend of mind. “The cost of constructing an eco-friendly house is only five per cent higher than that of a normal house,” says Ravi K.K, a shareholder in Green Homes, a construction firm. “As a freelancer, you can earn up to Rs 1-2 crores a year,” he adds.


1 comment:

Shubhendu Parth said...

These days, green technology is in demand. Even big organizations are working to reduce energy-consumption.