A Brighter Idea: The Untold Story of the CFL (Part 2 of 3) | Peter Miller's Blog | Switchboard, from NRDC

A Brighter Idea: The Untold Story of the CFL (Part 2 of 3) | Peter Miller's Blog | Switchboard, from NRDC: "At the same time the CFL was being developed into a marketable product, the energy efficiency industry was developing into a formidable market force. Many states had adopted legislative and regulatory policies mandating the treatment of energy efficiency as a resource for utility investment on par with, or ahead of, traditional supply-side investments. As a result, utility investments in energy efficiency were large and growing rapidly with utility and third-party programs mobilizing hundreds of millions or even billions of dollars to invest in efficiency programs annually. These efforts included mail-in rebates for CFLs to lower their cost and attract the attention of reluctant consumers. While the programs helped drive increased CFL purchases, the administrative cost of these retail-level efforts was relatively high, making it difficult to scale up to a much larger endeavor."

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