Americans Ready To Spend More Green On The Home
48 percent of homeowners would spend $2,500 or more on greening up a home for resale according to the Better Homes and Gardens Real Estate 'Living Green' Consumer Survey
PARSIPPANY, N.J. 11-06-2008 —
A survey conducted at home shows in 15 cities across the country gauging consumer environmental practices suggests that many Americans are going green when it comes to their homes. Despite “cost” being singled out by 36 percent of respondents as the greatest impediment to going green, half of those surveyed have paid more money for an energy efficient product in the past 12 months and one in three homeowners (30%) claim they would be willing to spend $5,000 or more on green improvements to increase a home’s appeal to potential buyers. The findings are the result of the Better Homes and Gardens Real Estate Living Green Consumer Survey, which looked at responses from over 2,300 consumers and is considered accurate to within +/- 2.2%.
These and other national survey results are being announced as a part of the Better Homes and Gardens and Green Works Living GreenTM Tour finale - the culmination of an eight-month, 15-city tour promoting healthy and environmentally friendly living. Launched in February 20"